Miller Lite Oasis Stage and Lakefront Gateway Plaza is located on Milwaukee World Festival Grounds in Milwaukee, WI. Hunzinger Construction Company served as Construction Manager for the renovation. The project was designed by Eppstein Uhen Architects.
The new stage offers improved sight lines by eliminating visual obstructions for a better viewing experience. The Miller Lite Brew House is a new side stage bar that offers a covered space for patrons and exclusive beverage offerings. The renovated stage area incorporates design elements reflective of the historic Miller Brewery and Miller Valley.
A completely redesigned stage and shopping experience offers improved patron amenities and access. Improvements include a redesigned stage facade, a new Miller Lite Brew House bar, video screen and mix position upgrades, new bar areas, expanded hospitality areas including a new multi-level viewing deck and a reconfigured marketplace and Summerfest retail store. A new pedestrian plaza leading up to the mid-gate was also part of this project.
This project was completed in time for the 2017 festival season (Summerfest’s 50th year).