Building The Future Together

The brews officially started flowing at the Milwaukee Bucks outdoor beer garden before the team’s regular-season opener extravaganza at Fiserv Forum on Friday, October 19th — and the garden’s mega TV showed the Milwaukee Brewers playoff game. Even the most enthusiastic Brewers fan couldn’t have predicted the Brewers playing game six of their first National League Championship Series since 2011 in Milwaukee.

Bucks president Peter Feigin, who shared a beer toast with the media during a Friday press conference, said he’s okay sharing fans with the Brewers. He said most of the 850 TV sets inside Fiserv Forum will carry the Brewers game against the Los Angeles Dodgers.

“We certainly want to promote the fact — we think it’s part of the vision of how do you create this excitement around the city,” Feigin said. “There is nothing better than having two or three teams that are national competitors to build excitement for our state and our city on a national level.”

The new beer garden links the Bucks entertainment block on Vel R. Phillips Avenue with North Old World World Third Street. The beer-garden operates in a lane adjacent to Ugly’s.

There is a roof overhead, but the garden is open-air with a taproom, the 28-foot TV, fixed tables, and outdoor heaters. The facility will be open year-round and beer drinkers will be able to hang out watching sports events on the big screen including Green Bay Packers games and soccer games, Feigin said.

“This is one of the greatest tap rooms in the state of Wisconsin and it’s only just the beginning of the live block,” Feigin said.

The first two tenants on the live block — or entertainment block — will be a Good City Brewing taproom and a Punch Bowl Social ‘eatertainment’ venue.

The beer garden launched with a dozen Wisconsin craft beers and MillerCoors products, Feigin said.

The craft beers are from: Good City Brewing, Lakefront Brewery, Potosi Brewery, Door County Brewing, Tyranena, Raised Grain Brewing, Milwaukee Brewing Co. and New Glarus Brewing.

Original Story by Rich Kirchen  – Senior Reporter, Milwaukee Business Journal, Oct 19, 2018